Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Florida’s Attorney General claims Roblox ignored predator risks as the platform now faces a criminal investigation over child ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse. At its ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Ritti Bhogal had never seen an internship test like this before. “It was like a game,” says the second-year NYU student of her recent experience taking an online Roblox exam. She had guessed it would ...

(Bloomberg) -- Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands ...

Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform's video advertising inventory when it ...