PHILADELPHIA, PA — Xumo is making a data-driven case that the first screen viewers see when they turn on their televisions may now be the most powerful real estate in streaming advertising. In a new ...
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Why streaming boxes still matter even with smart TVs
Smart TVs have turned the living room into an all-in-one entertainment hub, but the box or stick hanging off an HDMI port still quietly does a lot of heavy lifting. Even as manufacturers cram more ...
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