Founder of Brighter Click. An eCommerce growth agency that saw 300% growth in 2021. Brighter Click has managed over 20 million in ad spend. It might be an exaggeration to say everybody uses social ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. An ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

PR consultants play a vital role in any organization, as they help manage the company's reputation and communicate with the public. The roles of PR consultants can vary greatly but have some ...