The Instagram Reels-like Spotlight feed has been renamed to ‘Reals’ — for today, at least. It’s April Fools’ Day, and Snap is ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Snapchat is rebranding its Spotlight feature to "Reals," though some are speculating it might be an elaborate April Fools' prank.

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Snapchat introduces new ad options like Total Snap Takeovers to help brands increase visibility and reach across the app.

Building on its "Sponsored Snaps" offering, the holistic ad feature is designed to boost brand exposure by utilizing multiple ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...