The initial social contract that created loyalty was broken by the employers, not employees.

JD Power found that Ford owners are the most loyal, with 66.6% of them opting to replace an old Ford truck with a new one.

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android?

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

ESPN loudmouth breaks down what real loyalty means in sports media—and it's not what his colleague thinks it is.