Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

When Tracee Ellis Ross drops knowledge of any sort, I listen. After all, it feels, whatever she touches turns to gold. Consider everything from hit shows like Girlfriends and Solo Traveling, to her ...