According to a new survey by Bizo, in conjunction with Oracle Eloqua, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs. 79% of marketers say ...

Today's B2B marketers are finding creative ways to deliver their marketing messaging to prospects as they progress along the long, complex B2B buying journey. Through full-funnel marketing, we deploy ...

Define the objective of your nurturing program – and keep it realistic. While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing program ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

SAN MATEO, Calif., June 11, 2013 /PRNewswire/ — Marketo, (Nasdaq: MKTO) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer ...