It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. In episode 54, ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week. A leading voice in community-driven ...

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their ...

Social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They offer proven, cost-effective reach, engaging creative formats, ...