Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

Those eerily accurate ads aren't a coincidence, they're by design.

For more than a decade, the U.S. advertising industry has been navigating a radical and unprecedented transformation. Industry standards and best practices around the creation, placement, and ...

Adsterra announces the launch of Multi-Event Tracking, a new feature designed to capture multiple user actions across ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...