Retail is the process of selling goods or services directly to consumers for personal use. This activity can occur in brick-and-mortar storefronts, online, or through other channels.
Retailing is the selling of goods and services to consumer end users. Retailing is seen as a contrast to wholesaling, which typically involves selling in mass quantities at lower prices. Retailers frequently buy in bulk from wholesalers, then repackage merchandise for individual sale.